IPG Health has launched 90NORTH, the new software based advisorship of network, that facilitates biotech, pharmaceutical, and life science companies to tackle complex issues beyond traditional marketing communications.
The name, 90NORTH, is derived from the coordinates for the north pole, uses proprietary software platforms that assist clients solve complicated business problems and reveal new areas for competitive advantage and growth.
CEO of IPG Health, Dana Maiman, said that the pandemic has pushed healthcare to become more and more prominent and omnipresent in people’s lives, it also transformed the business of health, showing new possibilities and opportunities for growth and impact.
She also said that they have launched 90NORTH to assist client partners not only traverse the broader, more complicated challenges that this new paradigm presents, but also architect the future of health.
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