One of the world’s leading medical technology companies, Stryker has launched “Free Your Feet” campaign to increase awareness of the benefits of bunion surgery. This collaborative campaign comprises visually creative chalk designs in four major metropolitan cities – Los Angeles, New York City, Chicago and Miami – prompting passersby to learn more.
Michael Rankin, Vice President, Marketing and Medical Education for Stryker’s Foot & Ankle business, said that every year, Bunions illness affect one in three Americans, and day after day, a huge number of those patients survive in silent pain.
He also revealed that they have designed this campaign to remind bunion patients that there are innovative, minimally invasive solutions that can help reduce pain, while reducing downtime. With Stryker, they hope patients will reach out to their surgeon to discover treatment options, learn about the recovery process, and find out how to get back on their feet.
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