PatientMetRx® has launched a new feature allowing healthcare marketeers to gain access to particular and precise patient insights by medicine from publicly sourced posts. PatientMetRx® is the only data insight service which describes how patients are responding to and experiencing their medicines.
Earlier, healthcare brands and their creative agencies have to be dependent upon manually extracting insights from patient reports on specific medicines- a process which is costly and time-consuming. But, now by using AI-based technology, users of PatientMetRx® can get fast, accurate and actionable insights about a patient’s experience with a branded medicine.
The main aim of these insights is giving advertising agencies a competitive edge when it comes to audience insights for winning and retaining healthcare clients.